Idea Cellular’s total data usage decreased to 160 MB from 163 MB, a strong indication that 3G users are driving its data traffic.
During the first quarter of fiscal 2014, Idea Cellular achieved 125 million users from 121.6 million in Q4 FY 2013.
Idea Cellular’s 3G subscribers rose to 5.5 million from 5.1 million in Q4 FY 2013.
Total ARPU of Idea Cellular rose to Rs 174 from 167 in Q4 FY 2013 and Rs 156 in Q1 FY 2013.
VAS contributes 16 percent to service revenue from 15.2 percent in the fourth quarter.
Data contributes 7.2 percent to service revenue compared with 6.6 percent earlier.
Non-data revenue VAS contributes 8.8 percent against 8.6 percent. ( Idea Cellular revenue and Capex details )