Logitech has outlined its growth strategy to step up presence in enterprise and SMB markets in India.
Logitech, which will offer more unified communication (UC) products in India, will target industry verticals such as the government, banking, ITeS, hospitals, education, etc.
For instance, Logitech sees lots of deployments in state governments across the country. A well known jail in Delhi has deployed Logitech’s UC products to ensure seamless connectivity between prisoners and judges during court proceedings.
Hospitals and healthcare centers are using Logitech’s UC solutions, which are cost effective and use less bandwidth, for applications such as tele-medicine, referral programs, etc.
Deployment of conferencing solutions are mandatory in Indian banks to ensure better connectivity with stake holders during quarterly meetings.
Logitech’s Customization Initiatives
Sam Feng, director – Product Management at Logitech, says customization will be its focus area.
Logitech is increasing its PC accessories and related solutions at a time when PC growth is reducing.
Feng says the US-based company is mapping the latest market trends and will introduce more products to tap enterprise market. Logitech will also bring more UC products for tablets and touch points. In fact, tablet accessories was its strongest growth product category during Q4 FY 2013, with sales up by more than four times and units nearly tripling.
Logitech Strategy in India
Logitech will strengthen its presence in the system integrator market. “We will improve our relationship with SIs across the country,” said Logitech’s Feng.
The other strategic focus area would be to strengthen customer base. Its UC products — both existing and upcoming — are aimed at addressing large user base.
“We will be trying to get more wallet share from existing customers,” said Ashok Jangra, cluster marketing manager — India & SW Asia, Logitech.
Logitech will introduce more products in India in phases to stabilize its #1 position in UC market. Also, it will tap additional channels.
Frost & Sullivan says the size of the market for unified communication (UC) in India was $465 million in 2010, a growth of 30 percent from $357 million in 2009. Another report shares that this number is further expected to grow at 11.8 percent CAGR from 2010 to 2017.
Logitech UC products
Logitech provides enterprise keyboard or business-focused webcam. The enterprise keyboard replaces old deskphones. Enterprises do not need multiple devices like an IP phone cluttering desktop and are able to optimize costs.
The keyboard has all the features of a phone, including video conferencing , voice mail and messaging . In addition you can make, answer, hangup and see the incoming calls.
Logitech in Asia
Asia Pacific is a strong market for Logitech. Sales in Asia Pacific increased 2 percent in USD and 5 percent in local currency in Q4 FY 2013. Units were down 5 percent. Sales in several PC peripheral categories were solid, with growth in Pointing Devices, Keyboards & Desktops, and webcams. These three categories combined grew 9 percent.
For comparison, sales in EMEA were down 25 percent in both USD and in local currency. Units decreased 22 percent. Sales in the Americas declined 2 percent, with units down 1 percent.
Logitech does not share India specific revenue details, while sales in China increased 3 percent, with double-digit growth in the Keyboards & Desktops category.
Baburajan K
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