Mobile messaging platform LINE on Friday said it achieved 30 million users in India.

Globally, the three-year old Japanese company has 560 million users. Nearly one third of its subscribers are active users.

India has around 900 mobile subscribers.

The company’s brand association actress Katrina Kaif has assisted the LINE portfolio to grow in the country. LINE adopted aggressive marketing in India at a time when Indian telecoms such as Bharti Airtel, Vodafone, Tata Docomo, Uninor, etc. went slow on celebrity promotions.

LINE subscriber base grew to 30 million in October 2014 from 15 million in December 2013 and 10 million in October 2013.

“Optimal user experience is in the heart of every feature that we bring for our users in India, as we make sure that our new features and services take our users beyond the usual messaging communication experience,” said Damandeep Singh Soni, business development head – India, LINE, at a press conference in Delhi today.

LINE India is strengthening its presence among the eco-system partners including local content makers. It has tied-up with online sellers such as Groupon and Jabong with rewarding deals.

Soni said the company will be betting on its gaming platform in India. At present, more than 40 dynamic games are available through LINE’s gaming platform.

Baburajan K
[email protected]