Telecom Lead India: Oracle has assisted DTH major Sun Direct to increase revenue and reduce customer churn.
The upgrade to Oracle Billing and Revenue Management 7.5, which was completed recently, enabled Sun Direct to reduce customizations and streamline integration with Sun Direct’s back office to grow revenue and reduce technology maintenance costs.
By upgrading to Oracle Communications Billing and Revenue Management 7.5, Sun Direct, which has more than 8 million subscribers, delivered enhanced product offerings – including monthly services pro-rated into daily payments, and rapidly growing multi-month plans.
“Because we needed total confidence in our billing system while assuming the lowest upgrade risk possible, we enlisted Oracle Communications Consulting to lead this project – enabling us to complete the project on time and on budget,” said Mahesh R. Kumar, chief executive officer, Sun Direct.
The direct-to-home satellite service provider achieved increase ARPU — during the first two quarters when the system was live — by optimizing accounting system integration with customer service plans.
The DTH service provider also controlled customer churn by providing a grace period for satellite service payments and extending the grace period for customers to re-charge accounts – improving service affordability across income levels.
Oracle in a statement said Sun Direct also improved customer self-care and service use reporting by integrating each customer’s purchase history with the customer care application – supporting greater visibility into customers’ purchase history and enabling the provider to customize future service offering
“By upgrading its billing platform, Sun Direct can offer new services more quickly, with greater flexibility, and at a lower cost – all while maximizing the value of its investment in Oracle solutions,” said Bhaskar Gorti, senior vice president and general manager, Oracle Communications.