Tata Docomo aims 10 percent revenue market share in SME business

Tata Docomo is aiming more than 10 percent revenue market share and 20 percent revenue growth in SME business.

Its rival Vodafone India recently said it would rapidly grow its resources – for SMBs – from the present 1,500. At present, Vodafone Business Services has 80,000 SMB customers across 150 towns across the country. The target is to grow its presence to 200 towns this year and 400 towns in 2014.

On the other hand, Tata Docomo has a base of over 7.5 lakh consumers. It will be adding more channel partners across the country to its existing fleet of 1,200 such partners.

“Our SME business achieved a year-on-year growth of about 20 percent in FY 12-13 as against the industry growth of 8 percent. We are targeting a 20 percent revenue growth and a revenue market share in excess of 10 percent,” said Tata Teleservices’ SME business president Prateek Pashine.

Tata Docomo

SMB market share of Tata Docomo in last fiscal was 10.4 percent. It aims to take the same to 11.2 percent in FY 2013-14.

According to Department of Science and Technology, the contribution of small and medium enterprises to India’s GDP is expected to increase to 22 percent by 2020, from the present 17 percent.

As part of Tata Docomo’s SMB strategy, the company will consolidate its position in the wireline data segment (internet leased lines (ILL), multi protocol label switching etc.) where it is dominant with 17 percent market share, IANS reported.

Despite the wireless voice (landline) segment witnessing a negative growth of around one percent, Pashine said the company grew by more than 20 percent and attributed reality TV shows for the good showing.

“There is lot of reality shows going on with most of them using public voting which allowed us to grow in the segment which has witnessed negative growth of one percent and the trend is expected to continue,” he said.

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