Telecom service provider Turkcell today announced the launch of Turkey’s first Connected Car Platform that connects the car and its driver to mobile internet and location-based services.

Turkcell’s Connected Car Platform will be available in select Subaru and Volvo models in Turkey from 1 August.

The platform will enable the driver to access vital information and entertainment under three categories: Navigation, Internet and Roadside Assistance.

Selen Kocabas, chief corporate business officer of Turkcell and Yigit Kulabas, chief corporate marketing officer, Turkcell announced the launch today.

Yigit Kulabas, chief corporate marketing officer, Turkcell, said:  “Connected Car Platform of Turkcell also fills an important void in the Turkish market – not many connected car solutions serve local needs. With this Platform, Turkcell localizes the essential information on internet for drivers through a user-friendly interface offering great customer experience.”

As Turkey’s leading M2M solutions provider, Turkcell’s tracking products are used in more than 500 thousand, mostly commercial, vehicles, making Turkcell the top operator in Europe in vehicle tracking in one country.

Through route and fuel optimization, Turkcell helped Turkish economy save $500 million in 2013.

Turkcell launched the first M2M SIM card in Turkey in 2011. Today, 2 out of every 3 M2M SIM cards in Turkey are issued by Turkcell. We were the first company to open M2M call center.