Vodafone Business Services (VBS) is targeting medium sized enterprises with Vodafone Drive into the Big League (DiTBL) Season 3.
The enterprise arm of Vodafone India says the call for entry starts from August 19, 2013 and will be open till September 15, 2013.
DiTBL Season 3 enables medium sized enterprises — with turnover between Rs 100 crore and Rs 500 crore — to get their logo placed on the Vodafone McLaren Mercedes cars that will race at the Indian Grand Prix 2013 to be held in Delhi from 25-27 October 2013.
Sequel Logistics, the winner of the second season of DiTBL 2012, had its logo on the Vodafone McLaren Mercedes cars during Indian Grand Prix 2012.
It will provide a platform for companies with big dreams for their logos to let their already established brand grown even bigger by bringing it to the limelight.
Shortlisted participants will get to present their case to a panel of experts where they will debate on a television reality series for the coveted top spot.
Vodafone Big League Season 3 is part of its strategy to partner medium sized enterprises in their next phase of growth and help them take their brand to newer heights.
“It’s a platform that will give an opportunity to these already successful enterprises to have their logo displayed on the Vodafone McLaren Mercedes race cars propelling them towards an easier path to growth,” said Naveen Chopra, director, Vodafone Business Services.
There will be 10 shortlisted participants who will get to present their case to an esteemed panel of experts and will compete for the coveted top spot. This would be telecasted as a television reality series on a business channel during September – October 2013. Three finalists will be selected to be the part of grand finale that will be held in Delhi closer to the Indian Grand Prix 2013.
In a six part reality television series, the final winner will be selected by a jury who will evaluate the shortlisted participants providing them with real situations that each of their businesses could face and how they would work around those situations.