Amdocs to acquire Bridgewater Systems in a CAD$211 million deal

Amdocs, a
provider of customer experience systems, is set to acquire Bridgewater Systems,
a provider of intelligent broadband controls.

 

Amdocs signed an agreement
to buy all of Bridgewater Systems’ outstanding common shares for CAD$8.20 per
share in cash.

 

The
transaction is valued at approximately CAD$211 million, or CAD$128 million net
of Bridgewater’s
cash as of March 31, 2011.  

 

With the
acquisition of Bridgewater,
a provider of policy, subscriber management and network control solutions for
mobile and convergent service providers, Amdocs  expects to further expand its Customer
Experience Systems (CES) portfolio with sophisticated data experience
management capabilities.

 

This
acquisition is aimed at enabling service providers to support virtually any pricing
strategy for data services, based on the combination of advanced customer
models coupled with network level information.  

 

This
acquisition would build on Amdocs’ leadership in delivering innovative
solutions that change market paradigms.  It is a continuation of our
strategy to support service providers as they seek to  transform their
businesses in anticipation of new market opportunities like 4G and
machine-to-machine, and in response to clear threats, such as the data
explosion,” said Brian Shepherd, group president, Amdocs.

 

Bridgewater‘s
solutions combined with Amdocs’ convergent charging technology would provide a
holistic view of the customer hierarchy across multiple devices, lines of
business, and networks.  

 

This would
enable service providers to completely redefine the real-time data experience
and their approach to monetizing and optimizing data services.  It would
also increase service providers’ competitive differentiation, allowing them to
improve the experience of their customers and maximize return on investment.

 

Service
providers are faced with an evolution from unlimited data plans to personalized
value-based pricing and charging. This acquisition would allow Amdocs to
support a wide variety of such use cases.  

 

Unlike
traditional point-based solutions, Amdocs would combine its proven
turbo-charging technology with network level information.  This would
bridge the gap between BSS and the network, resulting in a complete and
holistic solution and enabling service providers to deliver an optimized,
quality-based, real time customer experience across all devices, services and
networks.

 

  As
the market leader in customer experience systems, Amdocs has an excellent
reputation for delivering tangible value to service providers worldwide,” said
Ed Ogonek, president and CEO, Bridgewater.

 

By
TelecomLead.com Team
editor@telecomlead.com