Asia Pacific mobile market to power convergent charging to grow 42% in 2011 to $1.26 billion

The global convergent charging market, including software
and services, will surge 42 percent in 2011 over 2010 to $1.26 billion.


The convergent charging market is expected to grow to $3.2
billion by 2015.


Top 5 convergent charging vendors by 2010 global revenue:
Telcordia, Comverse, Huawei, Ericsson, Amdocs.


Asia Pacific — particularly Southeast Asia and India —
is the leading region for convergent charging activity, where an influx of new
competitors and a predominance of prepaid customers forces telecom operators
there to differentiate on more than just price.


There is growing interest in deploying convergent
charging solutions that support both the consumer market and enterprise
services, such as hybrid accounts for employees, revenue settlement for cloud
services, and real-time management of machine-to-machine (M2M) transactions.


Smaller software suppliers such as Comptel, Volubill,
and Orga Systems have gained traction in emerging markets with their integrated
solutions that include charging policy and subscriber management functionality.
However, these vendors face intensified competition from larger IT and billing
players like HP, SAP, Oracle, CSG, Amdocs, and Convergys that are taking a more
converged approach to charging by incorporating adjacent functionality,” said
Shira Levine, directing analyst for next gen OSS and policy at Infonetics
Research.


Recently, Infonetics Research announced
that while operators are investing in convergent charging to support more
advanced payment models, they also clearly view these investments as a critical
component of their overall product development and marketing strategies.


Convergent charging represents a way to support marketing
initiatives like cross-sell, up-sell and service bundles, in addition to the
traditional benefits of reducing time to market for service rollouts and
maintaining a more consistent customer experience across payment methods,
services and regions.


The majority of service providers are using convergent
charging to support service convergence (i.e., voice/video/data). The most
important criteria service providers cite for choosing a convergent charging
supplier is product reliability.


By Telecomlead.com Team
[email protected]