Mavenir Systems will supply Rich Communication Services (RCS) and WebRTC services to telecom operator MTS Russia.
Mavenir’s RCS solution, based on its Rich Messaging Server (RMS), enables multimedia services such as instant messaging, file transfer, voice calling and video conferencing through a single application installed on the phone.
As per the agreement, Mavenir is providing its WebRTC Gateway, based on the Unified Access Gateway (UAG), to deliver RCS services to the web and introduce new unified communication services for the corporate segment.
MTS, which has telecom operations in Russia and other region, sees tremendous growth potential for RCS services. OTT usage amongst MTS’s 75 million subscribers in Russia is relatively low, so bundling compelling new multimedia services has the potential to attract a large number of new users.
“In the first stage, we plan to sell RCS services for 10-20 Rubles per month. We will try to attract customers by offering them a universal communication tool with a guaranteed quality,” said Maksim Marasanov, director of Products and Services Development Department, MTS.
The Russian telecom operator believes that the RCS will affect the income from SMS and its task is to replace these losses and increase revenues. MTS says it will increase revenue within two years of service launch.