Telefonica Spain selects Redknee to drive greater pricing profitability


Redknee, a provider of business-critical billing and
charging software and solutions for communications service providers, announced
that Telefonica  Spain is increasing its investment in Redknee’s pricing
analysis and optimization solution.


This increased investment will enable Telefonica  to have
in-depth profit analysis and forecasting data for its residential and
enterprise customers. Part of Telefonica  Group, Telefonica  is the largest
operator in Spain and has more than 47 million subscribers.

 

Part of Redknee’s converged billing platform, Price
Simulator integrates data from across billing, customer care, pricing and
marketing to provide powerful analysis and forecasting.


The data captured enables operators to model price
elasticity, customer adoption and projected revenue of new pricing plans,
promotions, loyalty campaigns and business models. Telefonica  is increasing its
use of Price Simulator to identify the best tariffs across its full customer
base.


Redknee is pleased to be driving further value across Telefonica ‘s business. The increasingly competitive environment that service
providers are operating in today creates a greater impetus on maximizing
profitability, driving new revenue streams and delivering a differentiated,
valuable service to their customers. At Redknee, we are continuing our
investment in solutions that serve the global wireless markets to support the
success of our customers and the execution of our growth strategy,” said Lucas
Skoczkowski, CEO at Redknee.


By utilizing the up-to-the-minute information in the
operator’s network, Redknee is helping service providers make better informed
decisions on promotions, pricing plans and marketing campaigns by using data
analyzed through Redknee’s statistical tools.


With Redknee,
service providers have real-time intelligence on their markets and customers
that helps them to model and track behavior profiles and migration patterns, contributes
towards precise forecasting and enables the ability to evaluate campaign
success and competiveness.


Price Simulator works across all voice, data, fixed line,
wireless and cable services to bring added accuracy and efficiency to any
pricing program faster to the market. Redknee has worked with Tier 1 service
providers across the globe.


Redknee recently announced
that a leading regional U.S. wireless operator has selected Redknee’s converged
billing solution to replace its legacy solution in order to drive subscriber
acquisition, increase revenues and improve profitability.


This multi-million dollar deal reinforces Redknee’s
growth strategy into the U.S. market, following the launch of its converged
billing solution at Sprint MVNO, i-wireless, and significant solution upgrades
and support agreements signed with its U.S.-based customers in fiscal year
2011.


By Telecomlead.com Team
editor@telecomlead.com