SES said it now delivers more than 8,000 channels to a total of 369 million TV homes worldwide, an increase of three million over the previous year, confirming SES’s position as a leading content connectivity provider in the media industry.
The growth was driven primarily by increase in Europe (+6.3 million) and Africa (+3 million), with stabilisation in Latin America and Asia-Pacific.
The reach in North America (-5.4 million) continues to decline due to the cord cutting trend and the expansion of fibre connectivity in the United States, SES said in its annual Satellite Monitor market research that tracks satellite TV’s reach across global regions and industry metrics.
SES said its reach to TV homes: 49.5 million in Africa; 33.1 million in Asia Pacific, 44 million in Latin America; 13.4 million in the Middle East and Africa; 53.2 million in North America and 175.8 million in Europe.
Further insights from the Satellite Monitor include:
While Video on Demand continues to attract viewers, Free to Air TV proves to be growing globally.
As fibre connectivity expands globally, IPTV continues to grow as a TV reception method, taking share from traditional cable TV.
In Africa, satellite continues to drive an increase in the number of direct-to-home (DTH) TV homes as an easily scalable and cost-effective method of TV reception. In Ethiopia, SES has gained 90 percent penetration of TV homes through its partner Ethiosat.