Qualcomm Reveals Its Top Position in Automotive Technology at 2024 CES

Qualcomm Technologies took center stage at CES 2024, showcasing an expansive range of automotive technologies spanning crucial vehicle domains. The company emphasized its commitment to pushing the boundaries of innovation, now extending its influence to encompass the two-wheeler and micro mobility segments.
Qualcomm Chips at CES 2024
Qualcomm’s Automotive business revenue touched $1.872 billion (up 24 percent) for the fiscal year ended September 24, 2023. Qualcomm generated revenue of $22.570 billion (down 22 percent) from Handsets business and $5.940 billion (down 19 percent) from IoT business.

Qualcomm rival Intel also revealed plans to drive the company’s AI everywhere strategy into the automotive market. Intel aims to acquire Silicon Mobility, a fabless silicon and software company that specializes in SoCs for intelligent electric vehicle (EV) energy management.

Qualcomm Technologies, celebrating two decades in the automotive technology business, revealed a consistent double-digit revenue surge year-over-year. This impressive growth trajectory owes much to the widespread adoption of Snapdragon Digital Chassis solutions. These solutions primarily cater to:

Snapdragon Auto Connectivity Platform

Revolutionizing the landscape, the Snapdragon Auto Connectivity Platform enables automakers to fulfill the surging demands for heightened safety and intelligence. This is made possible through an amalgamation of LTE, 5G, connected services, vehicle-to-everything (V2X), Wi-Fi, Bluetooth, Satellite communications, and precise positioning technologies.

Modern Automotive Cockpit with the Snapdragon Cockpit Platform

Driving automotive sophistication, Snapdragon Cockpit Platform empowers automakers to craft immersive and intuitive in-vehicle experiences. Leveraging graphics, multimedia, and artificial intelligence (AI) capabilities, this platform offers scalable and personalized features across vehicle tiers. This superiority in advanced cockpit systems has enticed all major automakers to select the Snapdragon Cockpit Platform for their digital cabins, says Qualcomm.

The Road Ahead With AI

Embracing the era of automotive AI, Qualcomm Technologies stands at the forefront, harnessing its top-notch AI hardware and software solutions within the Snapdragon Digital Chassis Platform. Notably, the Snapdragon Digital Cockpit Platforms, already integrating Gen AI capabilities, are on display at the Qualcomm Technologies booth, showcasing traditional and Gen AI’s broad application in the automotive domain.

Snapdragon Ride Platform

Fostering efficient automated driving solutions, the Snapdragon Ride Platform aids global automakers and Tier-1 suppliers. Its scalable AD stack and perception solution target Active Safety functions up to L2+/L3, boasting an innovative architecture and data-driven development supported by Snapdragon Ride Cloud solutions and generative AI simulation capabilities. The suite of tools accompanying the Snapdragon Ride Platform expedites the development and implementation of proven AD stacks, ensuring power-efficient solutions and faster time-to-market.

Snapdragon Ride Flex SoC

Engineered to support mixed-criticality workloads across diverse computing resources, the Snapdragon Ride Flex SoC enables the co-existence of digital cockpit, ADAS, and AD functions on a single SoC. This advancement has garnered momentum through collaborations with industry leaders like Bosch, Megatronix, Autolink, ThunderX, and more, driving the development of cost-effective and scalable vehicle systems across all tiers.

Snapdragon Car-to-Cloud

Enabling continuous feature and service updates throughout a vehicle’s lifecycle, Snapdragon Car-to-Cloud facilitates personalized experiences for consumers across all tiers. Notably, collaborations with ecosystem players such as Salesforce, JPMorgan, and Daon are propelling innovative feature upgrades and connected services beyond the point of sale.

Expansion into Two-Wheeler and New Vehicle Class Segments

Dedicated to enhancing safety and user experiences, Qualcomm Technologies extends its Snapdragon Digital Chassis SoCs to two-wheelers and emerging vehicle segments. These integrated solutions bring connectivity, infotainment, advanced rider assistance systems (ARAS), and personalized, cloud-connected digital services to motorcycles, ICE and electric scooters, 3-wheelers, e-bikes, ATVs, and vehicles catering to farming and agriculture.

Collaborative Innovation with Robert Bosch

Qualcomm Technologies partnered with Robert Bosch to introduce the automotive industry’s inaugural central vehicle computer. This pioneering system-on-chip (SoC), named the cockpit & ADAS integration platform, harnesses the power of the Snapdragon Ride Flex SoC, seamlessly running infotainment and advanced driver assistance system (ADAS) functionalities on a single integrated platform.

Baburajan K