Africa’s smartphone market dips 17.8% to 17.6 mn: IDC

Africa’s smartphone market declined 17.8 percent to 17.6 million units in Q4 2022 – dropping for the sixth consecutive quarter.
Africa smartphone market size in 2022Africa’s feature phone market declined 16.2 percent to 22.7 million units in Q4 2022, IDC report said today.

The drop in smartphone market was 56.2 percent in Egypt, 32.1 percent in Nigeria, and 1.8 percent in South Africa.

Transsion brands (Tecno, Itel, and Infinix) led the region’s overall smartphone market in Q4 2022 with 43.4 percent unit share.

Samsung took second place with 28.7 percent share thanks to the strong performance of its A04 model. Xiaomi ranked third with 7 percent share.

Transsion brands (Tecno and Itel) dominated the feature phone landscape in Africa with share of 78.8 percent. Nokia ranked third in this space with 5.9 percent share.

IDC expects smartphone shipments in Africa will rebound in 2023 with growth of 3 percent.

“This is modest growth for Africa but given the level of uncertainty in the global and regional economy, there is room for cautiousness in the region’s smartphone markets,” says Ramazan Yavuz, a research manager at IDC.