Alcatel One Touch, a brand of TCL Communication, said it expects about 15 percent of its India mobile phone revenues to come from online sales this year as it plans to launch a slew of devices through online channels.

The company, which has a portfolio of seven smartphones and three feature phones, is also looking at aggressively launching more handsets through the e-commerce route.

“We have successful partnerships with Idea and Vodafone. While we continue to grow the operator business, we are also bullish on e-commerce route to reach out to consumers,” said Alcatel One Touch Regional Director APAC Praveen Valecha.

The company sold about 1.5 million handsets last year.

In the next four months, Alcatel One Touch will launch 5 smartphones and 2 feature phones.

In 2014, Alcatel One Touch expects sales to touch 3 million units.

The company has launched its Idol X+ today priced at Rs 16,999 in an exclusive partnership with one of country’s largest e-commerce firms, Flipkart. It will be available from June 3 onwards.

The Android Jellybean OS powered device features a five inch touchscreen, octa-core 2 GHz processor and 13.1 MP rear camera, 2MP front camera and a 2,500 mAh battery.

The box will also include a Health Boomband (smartband) and JBL headphones.

“We expect to sell 25,000 units of Idol X+ in the first month,” Valecha said.

Country’s largest e-commerce firm, Flipkart has a similar tie up with US-based Motorola for its handsets.

TelecomLead News Team