By Telecom Lead Team: Global
tablet shipments reached 27 million units in the fourth quarter of 2011.
Android jumped to a record 39 percent global share, while Apple iOS maintained
its leadership at 58 percent.
Global
Android tablet shipments tripled annually to 10.5 million units. Dozens of
Android models distributed across multiple countries by numerous brands such as
Amazon, Samsung, Asus and others have been driving volumes.
Global
tablet shipments touched 66.9 million units in 2011, surging 260 percent from
18.6 million in 2010.
Consumers
are increasingly buying tablets in preference to netbooks and even entry-level
notebooks or desktops.
Microsoft
captured 1 percent global tablet share in Q4 2011. The upcoming release of
Windows 8 this year cannot come quickly enough for Microsoft, so its hardware
partners can start competing more effectively in the tablet space.
Global
tablet shipments reached an all-time high of 26.8 million units in Q4 2011,
surging 150 percent from 10.7 million in Q4 2010. Demand for tablets among
consumer, business and education users remains strong. Apple shipped a robust
15.4 million iPads worldwide and maintained its strong market leadership with
58 percent share during the fourth quarter of 2011. Apple shrugged off the
much-hyped threat from entry-level Android models this quarter,” said Peter
King, director at Strategy Analytics.
Android
captured a record 39 percent share of global tablet shipments in Q4 2011,
rising from 29 percent a year earlier. Android is so far proving relatively
popular with tablet manufacturers despite nagging concerns about fragmentation
of Android’s operating system, user-interface and app store ecosystem,” said
Neil Mawston, executive director at Strategy Analytics.
Global Tablet Operating System
Shipments and Market Share in Q4 2011
|
Global Tablet OS Shipments |
|
|
|
|
Q4 2010 |
|
|
Q4 2011 |
|
Apple iOS |
|
|
|
|
7.3 |
|
|
15.4 |
|
Android |
3.1 |
10.5 |
||||||
|
Microsoft |
0.0 |
0.4 |
||||||
|
Others |
|
|
|
|
0.3 |
|
|
0.5 |
|
Total |
|
|
|
|
10.7 |
|
|
26.8 |
|
|
||||||||
|
Global Tablet OS Marketshare % |
|
|
|
|
Q4 2010 |
|
|
Q4 2011 |
|
Apple iOS |
68.2% |
57.6% |
||||||
|
Android |
29.0% |
39.1% |
||||||
|
Microsoft |
0.0% |
1.5% |
||||||
|
Others |
|
|
|
|
2.8% |
|
|
1.9% |
|
Total |
|
|
|
|
100.0% |
|
|
100.0% |
