Android smart phones market share to grow to 52% in 2011 from 16% in 2010

Telecom boom in the emerging markets of the Asia-Pacific will continue
in 2011, and will drive the total mobile subscription rate in the region to
grow by more than 15 percent. The mobile market in the Asia-Pacific still has
the potential to grow at more than a 10 percent rate for the next two years.

The smartphone market is also expected to have healthy growth, with 24
percent share in total handset shipments in 2011, up from 17 percent in 2010.
Smartphone shipments in Asia will see a significant growth of 56 percent in
2011, which indicates the growing demand for smartphones in emerging Asian

In addition to media tablets, the UMD category also includes
ultra-mobile PCs (UMPCs), mobile Internet devices (MIDs), and netbooks.

Smartphone shipments in Asian markets will see a boost for Android-based
smartphones, with market share increasing to 52 percent in 2011, up from 16
percent in 2010. As a result, the combined market share of Samsung and HTC, the
leading Android-based smartphone makers in Asia, will swell from 11 percent in
2010 to 24 percent in 2011.

Riding on the success in the low-end handset segment, new players like
Micromax, Karbonn, and G’Five are also striving to make their presence felt in
the smartphone segment with their value for money”¬Ě smartphones. The smartphone
market in Asia is likely to see turbulence soon as these mobile phone makers up
the ante to increase their smartphone market share.

“Asian markets are proving to be a hot spot for media tablets as well.
With an estimated 7.8 million media tablets shipped in 2011, media tablets are
an important constituent in the ultra-mobile devices (UMDs) category,” said
Jeff Orr, group director, mobile devices, ABI Research.

Despite the current global economic situation, markets in the
Asia-Pacific will continue to see increased acceptance for media tablets,
driven by the accelerated penetration of 3G in emerging markets, as well as the
availability of media tablets in lower price ranges.

By Team
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