Android to lead global mobile ad OS market in 2011

Android continues to make a significant global impact, by
capturing an additional 1.9 share points in the quarter to reach 16.6 percent
ad share. Nokia OS and Symbian OS continue to be the top performing mobile
platforms globally, with 19.6 percent and 19.0 percent ad share respectively,

experienced global ad impression growth of 22 percent, over the previous
quarter, served 112.5 billion mobile advertising impressions across the globe
and reports that smartphone growth is the primary driver, outpacing advanced
phone ad growth rate by two to one.  

“Given Android’s ongoing growth around the globe,
it’s not surprising to see Google announce its strategic move to acquire
Motorola Mobility. At the current growth trends, Android is expected to become
the top mobile platform in the ad ecosystem by year-end and Google is clearly
protecting its mobile platform from competitive threats with the IP assets of
Motorola Mobility,” said James Lamberti, VP Global Research and Marketing,

There is a strong growth in the North America mobile ad
market, which has grown 35 percent to reach 20.9 billion ads during the

50 percent of all mobile ads in the region are now on a
native mobile application, nearly three times the global average (17.5
percent). Android remains the number one mobile ad platform in the region and
continues to outgrow iOS by two to one.

The Apple iPhone (13.3 percent share) and Apple iPod
Touch (10.7 percent share) hold the top two device spots, although their share
has slightly decreased over the last 90 days.

By Team
[email protected]