Apple: App Store developers generate $1.1 trillion in 2022

Apple said App Store developers have generated $1.1 trillion in total billings and sales in 2022.
Apple Mac salesApp Store developers have generated $910 billion in total billings and sales from the sale of physical goods and services, $109 billion from in-app advertising, and $104 billion for digital goods and services in 2022, says Analysis Group, one of the largest international economics consulting firms.

Developers at the App Store receive more than 90 percent of the billings and sales — without any commission paid to Apple.

The iOS app economy supports more than 4.8 million jobs across the U.S. and Europe, with approximately 2.4 million in each region, says Progressive Policy Institute.

Since 2019, U.S. developers’ billings and sales have increased by more than 80 percent. In Europe, developers’ billings and sales since 2019 saw an above average increase of 116 percent.

“The App Store is a vibrant, innovative marketplace where opportunity thrives, and we’re as committed as ever to investing in developers’ success and the app economy’s future,” said Apple CEO Tim Cook.

Developer billings and sales increased by 27 percent between 2019 and 2020; 27 percent between 2020 and 2021; and 29 percent between 2021 and 2022.

Small developers found tremendous success on the App Store — outpacing larger developers by growing their revenue by 71 percent between 2020 and 2022.

The App Store attracted over 650 million average weekly visitors in 2022, according to new data from Apple. Users downloaded and re-downloaded apps an average of more than 747 million and 1.5 billion times each week in 2022, respectively.

Travel sales made on iOS apps increased by 84 percent in 2022, alongside a 45 percent increase in sales on ride-hailing apps.

The iOS developers have earned more than $320 billion on the App Store from 2008 to 2022.

The Analysis Group study found that iOS users have downloaded apps more than 370 billion times from 2008 to 2022.

App Store has more than 123 times as many apps — nearly 1.8 million — to choose from, compared to the thousands available on the App Store at the end of 2008.

In 2022, the App Store blocked more than $2 billion in fraudulent transactions — and rejected 1.7 million app submissions for failing to meet privacy, security, and quality standards.