Apple iPhone 7 has emerged as the top selling smartphone models globally, followed by iPhone 7 Plus, according to IHS Markit.
Samsung Galaxy Grand Prime Plus is in the number three position. Apple iPhone 6s is ranked fourth and Galaxy S8 ranked fifth. Samsung Galaxy S8 Plus was the number six best seller, with slightly less volume than the Galaxy S8.
Oppo A37 is in the tenth position. In addition to Apple and Samsung, Oppo is the only brand to appear in the top 10 selling smartphone brands.
The report said five Samsung models, four Apple models, and one Oppo model ranked in the top 10 most-shipped smartphones in the first half of 2017. Lenovo, Micromax, LG, Sony, Google, Huawei, etc. did not find a place in the top selling smartphone list prepared by IHS Markit.
Flagship models from Apple and Samsung had sluggish sales in the first half of 2017, IHS Markit analysts said.
Shipment volume of Apple iPhone 7 and iPhone 7 plus fell compared to their respective predecessor models, the iPhone 6s and 6s Plus, during the same period in 2016.
The smaller-screen 4.7-inch display iPhone models ranked in the top positions in first half of three consecutive years beginning in 2015. However, their market share continues to fall, dropping from 10 percent in 2015 to 7 percent in 2016, and 5 percent in 2017.
Samsung Galaxy S8 recorded a smaller shipment volume this year. “This is likely because Samsung began selling the Galaxy S8 and S8+ models in April, a month later than last year’s launch of the S7 series,” said Jusy Hong, associate director – mobile devices for IHS Markit.
The shipment ranking of the Galaxy S8 Plus fell to number six, compared to the fourth-place Galaxy S7 Edge in 2016.
The number of smartphone models with more than a million shipments per month increased in the first half of this year to 22 from 17 in 2016.
Among the 22 top-shipping models are eight Chinese models that shipped more than 6 million units in H1 2017: five from Oppo, two from Xiaomi and one from Huawei. Samsung had 10 models that shipped more than one million units per month respectively, while Apple had four.