Apple iPhone revenue grows 8% to $56 bn despite absence in 5G

Apple today said its iPhone revenue rose 8 percent to $55.95 billion for its fiscal first quarter ended Dec 28, 2019 from $51.98 billion.
Apple storeApple’s iPhone revenue during the fourth quarter was $33.36 billion. The substantial increase was partly because this was the first full period to factor in sales of the iPhone 11, which launched last year.

Apple CEO Tim Cook said in Tuesday’s earnings release that the company saw strong demand for our iPhone 11 and iPhone 11 Pro smartphone models.

Apple posted quarterly revenue of $91.8 billion, an increase of 9 percent from the year-ago quarter and an all-time record. International sales accounted for 61 percent of the quarter’s revenue.

This is Apple’s highest quarterly revenue ever, fuelled by strong demand for iPhone 11 and iPhone 11 Pro models, and all-time records for Services and Wearables. During the holiday quarter Apple’s active installed base of devices grew in each of geographic segments and has now reached over 1.5 billion.

Apple’s sales were $7.160 billion ($7.416 billion) from Mac and $5.977 billion ($6.729 billion) from iPad.

Apple generated revenue of $41.367 billion ($36.94 billion) from Americas, $23.273 billion ($20.363 billion) from Europe, $13.578 billion ($13.169 billion) from China, $6.223 billion ($6.91 billion) in Japan and $7.378 billion ($6.928 billion) from rest of Asia Pacific region during the first quarter.

Tim Cook said the company achieved double-digit growth in many developed markets, including the U.S., the UK, France and Singapore. Apple also grew in double digits in emerging markets led by strong performances in Brazil, Mainland China, India, Thailand, and Turkey.

Tim Cook said: “With respect to 5G, I think it’s – we’re in the early innings of its deployment on a global basis. We couldn’t be prouder of our lineup and are very excited about our pipeline as well and wouldn’t trade our position for anybody.”

Global 5G smartphone shipments reached 19 million units in 2019. Huawei holds first rank with 37 percent global 5G smartphone market share, followed by Samsung in second place at 36 percent share, according to the latest research from Strategy Analytics.

“Upcoming 5G models from Apple iPhone and other big brands mean 5G will be the hottest part of the worldwide smartphone market this year,” Neil Mawston, executive director at Strategy Analytics, said.

Apple is providing the guidance for its fiscal 2020 second quarter: revenue of between $63 billion and $67 billion; gross margin of between 38 percent and 39 percent; and
operating expenses of between $9.6 billion and $9.7 billion.