Apple iPhone sales fell 20% to $26.44 bn in Sept quarter

iPhone manufacturer Apple has posted revenue of $64.7 billion during the September quarter of 2020.
Apple iphone 12 5G smartphone in Singapore
Mac revenue rose 28 percent to $9 billion. iPad revenue grew 46 percent to $6.8 billion. Apple iPhone sales fell more than 20 percent to $26.44 billion. Services revenue increased 16.3 percent to $14.55 billion.

Apple in India

“Geographically, we set September quarter records in the Americas, Europe and rest of Asia Pacific. We also set a September quarter record in India, thanks in part to a very strong reception to this quarter’s launch of our online store in the country,” said Tim Cook, CEO, Apple in an earnings call.

In the -July-September quarter, Apple launched its first online store in India, looking to increase its presence in India.

According to research firm Canalys, Apple achieved double-digit growth to nearly 8,00,000 units in India during July-September 2020 quarter.

Apple has also led the premium segment in smartphones in India, ahead of OnePlus, a report by Counterpoint noted. Apple’s lead was aided by a strong demand for its iPhone SE 2020 and iPhone 11.
India’s smartphone shipments in the premium segment was one of the least affected segments and reached its highest-ever share in the overall India smartphone market, contributing more than 4% in total smartphone shipments, Counterpoint said.

International sales for Apple accounted for 59 percent of the revenue for the quarter ended September 2020.

Xiaomi surpassed Apple for the first time with 13.1 percent smartphone market share and 42 percent growth, according to IDC.

Xiaomi shipped 46.5 million devices to grab the number three position globally. Apple shipped 41.6 million smartphones, which placed the company in the fourth position with 11.8 per cent share.

Apple in China

Apple revenue in China fell 28.9 percent to $7.9 billion in the September quarter of 2020 – due to delay in new iPhones.

Samsung reclaimed the top position in Q3 with a market share of 22.7 percent after shipping 80.4 million smartphones, up 2.9 percent, according to IDC.

Huawei lost the top spot in smartphone business and settled into the second position in Q3 with 51.9 million smartphones shipped and 14.7 percent share.

Worldwide smartphone shipments declined just 1.3 per cent year over year, according to IDC Worldwide Quarterly Mobile Phone Tracker.