Apple revenue: Asia Pacific mobile market emerges as second largest region in Q2

Telecom Lead Asia: The Asia Pacific telecom market has
emerged as the second largest revenue contributor for devices major Apple.

In Asia Pacific, Apple’s income grew 114 percent to
$10.15 billion in Q2 2012 from $4.74 billion in Q2 2011. Apple sold 771,000
units in Asia Pacific against 596,000  units, growing at 29 percent.

For Apple, Asia Pacific markets include China and India
and it reports Japan revenue separately. With the Q2 revenue, Asia Pacific has
emerged as the second largest revenue contributor. Earlier, Europe used to be
the second largest region for Apple.

Apple’s income in Europe was $8.80 billion, up 46
percent. Units sold in Europe were 1048,000, up 5 percent.

In unit wise, Europe is still the second largest market,
ahead of Asia Pacific.

Americas is still the largest contributor for Apple with
revenues of $13.18 billion in Q2 2012 against $9.32 billion, growing at 41

In America, Apple sold 1214,000 units in Q2 2012 against
1217,000 units in Q2 2011. It is a setback for Apple as Americas is a strong
market for the devices major.


Research and development expenditure has gone up to $841
million from $581 million.

Apple’s total revenue grew 59 percent to $39.2 billion in
second quarter ended March 31, 2012 against $24.7 billion in the same period
previous year.

Net profit of Apple increased to $11.6 billion in fiscal
second-quarter, up 94% year-over-year, from $6 billion in the same quarter last

Gross margin was 47.4 percent compared to 41.4 percent in
the year-ago quarter. International sales accounted for 64 percent of the
quarter’s revenue.

Apple sold 35.1 million iPhones in the quarter,
representing 88 percent unit growth over the year-ago quarter.

Apple sold 11.8 million iPads during the quarter, a 151
percent unit increase over the year-ago quarter.

The company sold 4 million Macs during the quarter, a 7
percent unit increase over the year-ago quarter.

Apple sold 7.7 million iPods, a 15 percent unit decline
from the year-ago quarter.

We’re thrilled with sales of over 35 million
iPhones and almost 12 million iPads in the March quarter. The new iPad is
off to a great start, and across the year you’re going to see a lot more of the
kind of innovation that only Apple can deliver,” said Tim Cook, Apple’s


Responding to concerns that wireless carriers may reduce
subsidies for the iPhone, thereby lowering Apple’s profit margin, Tim Cook said
the subsidies aren’t large anyway, compared with what carriers can recoup from
consumers over a 24-month contract period.

The so-called churn, or rate that customers switch from
the iPhone to other models, is the lowest of any phone they sell, which has a
significant, direct financial benefit to the carrier, Cook added.

Apple’s March quarter results drove $14 billion in cash
flow from operations. Looking ahead to the third fiscal quarter, Apple expects
revenue of about $34 billion and diluted earnings per share of about $8.68.

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