Apple to sell 200,000 units for Apple Vision Pro: TrendForce

Research firm TrendForce anticipates Apple will ship approximately 200,000 units for Apple Vision Pro headset in 2024. The market’s response will heavily depend on the subsequent introduction of consumer-oriented Apple Vision models and the ability of Apple to offer enticing everyday functionalities that will drive the rapid growth of the AR market as a whole.
Apple Vision Pro

Apple Vision Pro launched at this year’s WWDC is poised to revolutionize the AR / VR market with its sleek design and high-performance capabilities, TrendForce reports. Factors such as pricing and the absence of certain essential features in Apple Vision Pro will be challenging.

The complexity behind its production and its limited production capacity present significant challenges, leading to a projected initial release in the US during 1H24.

Apple Vision Pro boasts cutting-edge hardware specifications and innovative design. A substantial price tag of US$3,499 and the requirement for an external power source to operate for a mere two hours pose challenges to consumer adoption.

Currently, Apple Vision Pro lacks sufficient applications for mainstream users, making it more attractive to developers and enterprise customers who can capitalize on its innovative features to create diverse applications. Consequently, the higher price point of the product is justified.

Apple has the opportunity to fine-tune the product specifications based on the usage patterns of various features in Vision Pro. Apple Vision, which will cater to the budgetary constraints of consumers while optimizing battery life.