Apple is set to spend $6 billion on original TV shows and movies for its forthcoming Apple TV+ service, Financial Times reported on Monday.
Apple previously said its streaming service will be focusing on original content to launch in the fall. Apple is looking to turn its service live in the next two months, before Disney+ launches on November 12.
Apple aims to spend to create enough original content to break into a competitive over-the-top streaming service market that will eventually include Netflix, Disney, NBCUniversal, and Amazon as competitors.
Apple also sells Apple TV Channels, a related but separate product that enables users to individually subscribe to services like HBO and Showtime and bundles all of them together in its TV app.
Apple — revealing TV+ this March – confirmed at least seven series for the service, including shows produced by Steven Spielberg and Oprah Winfrey.
Apple is considering $9.99 a month for TV+, three dollars more than Disney+, according to a report from Bloomberg.
Apple on Monday released a trailer for The Morning Show, a drama that will air on Apple’s streaming service. Apple paid more per episode for the Jennifer Aniston and Reese Witherspoon show than “Game of Thrones” cost in its final season.
Variety previously reported that episodes in the last season Game of Thrones cost $15 million each.