Apple’s smartphone market share to dip to 14.1% in 2017 from 19.5% in 2012: Canalys
Telecom Lead Asia: Apple’s smartphone market share is set to decline to 14.1 percent in 2017 from 19.5 percent in 2012, according to Canalys.
“Apple’s growth will be curtailed by the fact that momentum in the smart phone market is coming from the low end, and Apple is absent from this segment,” said Jessica Kwee, Canalys Analyst.
During the period, Microsoft’s market share will grow from 2.4 percent to 12.7 percent.
The scalability of Microsoft’s OS platform will be critical to its success and it has made progress here by enabling ZTE, Huawei and Nokia to deliver Windows Phone products at aggressive price points.
Though BlackBerry’s market share will remain stable over the forecast period, in real terms its shipments are expected to more than double.
BlackBerry needs to phase out BlackBerry 7 devices and add BlackBerry 10 devices across a range of price points. In addition, BlackBerry needs to reverse its fortunes in the US and focus on growing its presence in China, Canalys said on Tuesday.
In a 16 May research note, IDC said Apple’s iOS accounted for 17.3 percent of smartphones shipped in the first quarter of 2013, down from 23 percent a year ago.
Shipments of devices running Android surged from a 59.1 percent market share in the first quarter of 2012 to 75 percent in the same period this year, IDC said. The number of Android devices estimated by IDC to have been shipped reached 162.1 million.
Canalys says 1.5 billion smart phones will ship in 2017, to account for 73 percent of all mobile phone shipments.
In North America and Western Europe, virtually all phones shipped will be smart phones. In Greater China, smart phones will represent 95 percent of all mobile phone shipments in 2017.
The smart phone market will grow at a compound annual growth rate (CAGR) of 18 percent, while mobile phone shipments will decline by a CAGR of 9 percent.
Growth in the smart phone market will continue to be driven by Android. In 2012, over 470 million Android-based smart phones shipped and by 2017 this number will have more than doubled to over 1 billion, giving the platform a 67.1 percent market share.