ASUS India today announced the appointment of Marcel Campos as the marketing director of the Mobile Division.
“India has become one of the most talked-about markets globally. Changes in lifestyles, increased penetration of internet and improvements in mobile telephony infrastructure have led to a boom in the number of smartphone users in the country. Consumers in India look for brands that help them be at par with the global standards at an affordable price,” said Marcel Campos.
Marcel is also the marketing director – Mobile Division, South America and was previously based in Brazil. He spearheaded the launch of ASUS’ Zenfone family, through an integrated digital strategy, and is credited with implementing e-marketing initiatives in the country. In Brazil, ASUS’ high-end smartphones constitute almost 50 percent of the total sales.
ASUS India is not doing well in the Indian smartphone market. Top smartphone vendors in India include Samsung, Micromax, Lenovo and Intex Technologies, according to the latest statistics.
