BlackBerry and Samsung plan new retail strategies for smart phones

Telecom Lead India: Smart phone majors Research In Motion
(RIM) and Samsung are strengthening their presence in Indian mobile market by
enhancing their branded stores.


RIM has opened the BlackBerry Premium Store in Delhi. The
store will feature entire BlackBerry product portfolio.


Samsung Electronics opened its first Samsung Mobile Brand
Store in Delhi. The Samsung Mobile branded showroom features Samsung’s entire
smart phones range including tablets and accessories.


The BlackBerry Premium Store will provide customers the
opportunity to discover BlackBerry experience within special zones featuring
consumer and enterprise applications along with product service and a demo zone
to highlight the exceptional performance of BlackBerry smartphones.


The BlackBerry Premium store will be open seven days a
week   and the company plan to open similar stores in key metro
cities in India in phased manner.


The Samsung Mobile Brand Store is a significant step in
the direction of creating new, unique and holistic product experiences for
consumers at the retail level. The Samsung Mobile Brand Store will allow
consumers to engage and interact with Samsung Smartphones and tablets through
convenient table top displays, multiple product demonstrations and dedicated
areas for interacting with Samsung Product Consultants,” said B.D. Park, president
and CEO, South West Asia, Samsung Electronics and managing director, Samsung
India Electronics. 

Currently Samsung has a range of 19 smartphones in the
price range of Rs7350 to Rs 38,250 and its tablet range features 3 models in
the price range of Rs 30,350 and Rs 39,500.

The store also stocks a wide variety of the latest
accessories that enhance the users mobile experience. Demonstration of All
Share for seamless transfer of content across devices, unique India oriented
applications available on the Samsung Mobile application store and interesting
applications like Caricatures and usage of the S-Pen on Samsung Galaxy Note are
a few of the many unique Samsung experiences provided to customers visiting the
Samsung Mobile Brand Store.


The Samsung Mobile Brand Store network will complement
the Company’s existing and fast growing number of Smartphone Cafes.

[email protected]