Telecom Lead India: BlackBerry
is expected to lead the enterprise smartphone market with shipments of 12.08
million in 2012.
In 2012, the second largest player in enterprise smartphone
shipments based on OS will be Google Android with 7 million units.
According to Ovum, Apple iOS will be shipping 6.4 million in
2012. Microsoft Windows Phone is expected to touch 3.2 million.
BlackBerry will dominate the enterprise smartphone market
with 14.9 million in 2016, representing 38 percent market share. Android will
be behind with 14.3 million, followed by Windows Phone with 11.2 million and
iOS with 9.4 million.
Ovum, in a November 2011 report, said the enterprise
smartphone market will reach 54 million shipments by 2016, which will represent
approximately 8.5 percent of the world’s total smartphone market. Western
Europe and North America will be the strongest regions for enterprise
smartphones, shipping 27 million and 20 million units respectively. Shipments
in other regions will be relatively small due to the low penetration of
corporate-liable connections in enterprises in many countries.
In terms of installed devices, BlackBerry dominates the
global enterprise smartphone market, driven by the need for enterprises to
support secure access to corporate email and the success of BlackBerry
Enterprise Server. However, the prevalence of platforms installed varies
considerably by geography.
While BlackBerry is strong in most markets, it is most
dominant in North America, whereas in Europe and Asia-Pacific, Symbian has a
strong presence. Compared with the consumer market, BlackBerry has a stronger
presence in enterprises as does Windows Mobile. Symbian, iOS, and Android are
relatively weaker, which reflects enterprises’ reluctance to adopt new
technologies quickly, and their concerns about the cost of supporting multiple
Ovum expects a significant fall in Symbian shipments as its
chief supporter, Nokia, moves to Windows Phone as its primary smartphone
platform. Ovum still expects Symbian-based handsets to be shipping into some
regions into 2016. The Nokia Microsoft deal also signals the end of Microsoft’s
enterprise-focused Windows Mobile smartphone platform. Windows Phone will be
successful in the enterprise market.
Ovum expects a faster demise for Windows Mobile than for
Symbian, with no shipments expected beyond 2012. Shipments of Google’s Android
platform will grow rapidly, but it will not displace BlackBerry as the dominant
enterprise platform within the forecast period.
While iOS devices will have their place in enterprises,
particularly in the boardroom, their growth will be as rapid as that of
Android. By the end of the forecast period, iOS shipments to enterprises will
be lower than BlackBerry, Windows Phone, and Android devices.