BlackBerry to strengthen presence in Indian enterprise mobility market

Telecom Lead India: Research In Motion (RIM), the makers
of BlackBerry smartphones, is looking at majority market share in the Indian
enterprise mobility market that will touch more than $1 billion in 2015 from
$250 million in 2011-12.


RIM will be unveiling a number of products including its
hosted model aimed at large and medium scale industries in Indian market. RIM’s
end-to-end solution approach is targeted at taking on Google Android and
Windows Phone platforms.


RIM is tapping a big opportunity here. With more and more
businesses embracing the potential of a mobile workforce and the Bring Your Own
Device (BYOD) or Personal Liable Device to work trend, managing devices is
becoming more complex than ever before.


Organizations are often finding themselves stuck between
providing mobile device choice and flexibility to employees and the requirement
to manage the devices that have access to the corporate network and the
confidential information that is exchanged on these devices.


Addressing this challenge, RIM is currently developing a
complete Enterprise mobility ecosystem to expand its services across verticals.


As per CAI, Asia’s largest network of CIO’s, nearly
67 percent enterprises allow BYOD but most of them remain bother about the
security and compliance issues, as they could lead to flouting of IT policies
of organizations.


Presently, RIM is the leading provider of enterprise
mobility solutions with over 90 percent of the Fortune 500 provisioning
BlackBerry devices and expects to maintain its market share in future as well.


In India, RIM is also looking to build its app ecosystem
on the BlackBerry 10 OS to push sales of enterprise mobility. In order to push
its sales further, the company has formed an alliance program or app
development for its BlackBerry OS.


Under the enterprise strategy of RIM in India, the
company offers a complete BlackBerry Enterprise Infrastructure which includes
BES Express, BlackBerry Enterprise Server (version 5.0.3), BlackBerry Balance,
BlackBerry Mobile Voice System (MVS) 5.1 with voice over Wi-Fi calling and
Mobile Fusion Studio that are tend to solve all the mobility related concerns
of CIO’s in organizations.


All enterprises app on BlackBerry Enterprise Mobility
portfolio are home grown. India is a hub of developers and we have expertise in
developing apps. We have 30,000 app developers working on apps that will be
useful for the enterprise space in sectors like healthcare, FMCG and pharma,”
said Sunil Lalvani, director, Enterprise sales, India, Research In Motion.


In India, RIM currently offers direct enterprise mobility
services to big enterprises, and it will cater SMEs through its hosted partners
with hosted BES express service, which is expected to launch in a couple of


Hosted BES express service will greatly help SMEs
because it will cut down their infrastructural, eco system and training
expenses. The service will operate through a cloud and RIM’s data compression
technology will further lower the data charges, which is an additional benefit
for SMEs,” Sunil added.


Lalvani added that majority of their enterprise mobility
business comes from Tier 1 cities, but business from Tier 2 and Tier 3 cities
is also catching up, as logistics related enterprises are also adopting its
enterprises mobility solutions.


The company has clients across various verticals.
Lalavani said that verticals such as healthcare, insurance, education, FMCG and
pharmacy are adopting these mobility solutions rapidly. The company is also
serving the public sector, as some public sector organizations have deployed
its Enterprise mobility solutions.


on Mobile Fusion, Lalvani said that it also works with RIM’s PlayBook 2.0
operating system, and with its BlackBerry10 OS to create a secure partition on
employee-owned devices that enables Enterprises to store sensitive corporate
data that can be erased by the IT department in case of emergency.


BlackBerry Mobile Fusion simplifies the management of
smartphones and tablets running BlackBerry, Google Android and Apple iOS
operating systems.


Danish Khan
[email protected]