By Telecom Lead Team: Sony announced the launch of Xperia
S, the first smartphone from the new Xperia NXT series. The new Xperia S is an
Android smartphone. Xperia S comes with 1.5GHz dual-core processor for faster
Xperia S will be available to consumers globally from the
first quarter 2012. Launching on Android platform 2.3 (Gingerbread) Xperia S
will be upgraded to Android platform 4.0 (Ice Cream Sandwich) during the second
The new Xperia S enables connectivity with multiple screens
for consumers looking to share content on whichever screen best suits their
situation. Consumers can watch their favorite content from the Sony
Entertainment Network by connecting their Xperia S through HMDI to TV or share
photos wirelessly with one touch.
Xperia S is also NFC (near field communication) enabled
to allow consumers to share content with each other as well as enjoying an
increasing number of NFC applications and services.
Xperia S will be able to access entertainment experiences
from Sony Entertainment Network. Music Unlimited offers a catalogue of 12
million songs while Video Unlimited has the latest Hollywood blockbusters and
TV shows from all major studios.
Xperia S is also PlayStation Certified, guaranteeing a
high quality smartphone gaming experience and access to the PlayStation Store.
With the buyout still pending regulatory approval, this
was a bold move by Sony but one Ovum believes the company needed to make. The
launch of the own-branded smartphones marks the start of a new era for Sony, as
it positions itself to battle with other multiscreen players in the
increasingly competitive and interlinked consumer electronics markets. As we
enter 2012, Ovum believes that it will become increasingly important for
top-tier consumer electronics vendors to offer a complete portfolio, not only
of devices, but also the services which run on them. Despite having many of
these components in place, Sony now faces the challenge of knitting them
together to create a compelling integrated offering, an area in which it has
yet to excel,” said Nick Dillon, Ovum Devices & Platforms Analyst.