Jio is out as China beats India to dominate Indian smartphone market

smartpone market India in Q1 2017
India smartphone market rose 14.8 percent year-on-year and 4.7 percent quarter-on-quarter to 27 million smartphones in Q1 2017, said IDC.

China-based smartphone vendors captured 51.4 percent share of the smartphone shipments in India with 16.9 percent sequential growth and 142.6 percent annual growth.

Share of Indian smartphone vendors dropped to 13.5 percent in the Q1 2017 from 40.5 percent in Q1 2016.

Reliance Jio, which had 7.1 percent share in 2016, is out of the top 5 smartphone players in India.

Micromax was the third largest smartphone maker in India in 2016. The company could not mark its presence in the Indian phone market.

Both Huawei and ZTE are not in the top 5 list for India.

Xiaomi (with 14.2 percent), Vivo (10.5 percent), Lenovo (9.5 percent) and OPPO (9.3 percent) are in the top 5 smartphone maker list prepared by IDC – behind market leader Samsung.

ASP (Average selling price) of smartphone has increased from $131 in Q1 2016 to $155 in Q1 2017.

Almost two-third smartphones sold by China-based vendors are in the price range of $100-$200 in India.
Reliance Jio phone share in Q4 201694.5 percent smartphones shipped in Q1 2017 were 4G-enabled. While India companies had half of their portfolio in 3G in Q1 2016, China vendors were bringing majority of devices in 4G segment.

The share of less than 5 inch screen size smartphone fell to 21.2 percent in Q1 2017 from 40.3 percent in Q1 2016. The focus of China-based vendors remains on bigger screens, 9 out of 10 smartphones shipped by China-based vendors were 5 inch and above in Q1 2017.

Redmi Note 4 was the highest shipped smartphone replacing Samsung Galaxy J2 which was the top model in Q4 2016.

IDC India said direct internet channel grabbed 4 percent market share in Q1 2017 from the negligible share in Q12016. Online channel shipments grew 7.7 percent in Q1 2017 over the same period last year.

“Though Indian vendors are making attempts to recapture the lost ground with new launches in sub-US$100 as well as in the mid-range segment. But intense competition from China-based vendors continues to be a major challenge and is expected to increase in coming quarters,” said Jaipal Singh, market analyst at Client Devices, IDC India.

Baburajan K
[email protected]