By Telecom Lead Team: Global mobile phone shipments rose 11 percent to reach 445
million units in Q4 2011. Apple captured 8 percent market share worldwide
during the quarter.
Full-year handset shipments reached
1.6 billion units globally in 2011, with annual growth of 14 percent.
(Pls see the mobile chart at the end
of the article)
Despite continued macroeconomic
difficulties in major markets like Western Europe, global handset shipments
grew a reasonable 11 percent annually to reach 445 million units in Q4 2011.
Apple was the star performer, shipping 37.0 million iPhones worldwide and
capturing a highest-ever 8 percent market share. Apple’s growth was fueled by
intense demand for its refreshed iPhone 4S, as well as the availability of
three generations of iPhones at a variety of price points at operators like
AT&T in the United States,” said Alex Spektor, associate director at
Strategy Analytics.
Nokia’s global handset shipments declined 8 percent
annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of
Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but
were a little soft overall, as initial shipments of Microsoft Lumia phones
could not offset declining Symbian sales. Samsung captured 21 percent share
with shipments of 95.0 million units. Samsung’s 18 percent annual growth was
fueled by robust shipments of its broad Galaxy-branded 3G portfolio, headlined
by the Galaxy S2 superphone.
Smartphone specialist Apple shipped
93.0 million handsets worldwide in 2011, nearly doubling the previous year’s
volumes. Currently in just its fifth year of participation in the handset
market, Apple is on track to ship well over 100 million units during 2012.
China is becoming a key market for Apple this year, and we expect Apple’s share
to grow rapidly in 2012, despite countless copycat rivals,” said Tom Kang,
director at Strategy Analytics.
Global mobile phone shipments and
market share in Q4 2011
|
Handset Shipments (in millions) |
|
|
Q4 2010 |
|
|
2010 |
|
|
Q4 2011 |
|
|
2011 |
|
|
Nokia |
|
|
123.7 |
|
|
453.0 |
|
|
113.5 |
|
|
417.1 |
|
|
Samsung |
80.7 |
280.2 |
95.0 |
327.4 |
|||||||||
|
Apple |
16.2 |
47.5 |
37.0 |
93.0 |
|||||||||
|
Others |
|
|
179.5 |
|
|
579.3 |
|
|
199.5 |
|
|
713.9 |
|
|
Total |
|
|
400.1 |
|
|
1360.0 |
|
|
445.0 |
|
|
1551.4 |
|
|
|
|||||||||||||
|
Global Handset Vendor Marketshare |
|
|
Q4 2010 |
|
|
2010 |
|
|
Q4 2011 |
|
|
2011 |
|
|
Nokia |
30.9% |
33.3% |
25.5% |
26.9% |
|||||||||
|
Samsung |
20.2% |
20.6% |
21.3% |
21.1% |
|||||||||
|
Apple |
4.0% |
3.5% |
8.3% |
6.0% |
|||||||||
|
Others |
|
|
44.9% |
|
|
42.6% |
|
|
44.8% |
|
|
46.0% |
|
|
Total |
|
|
100.0% |
|
|
100.0% |
|
|
100.0% |
|
|
100.0% |
|
|
|
