HTC Desire 600 smartphone strategies

HTC country head Faisal Siddiqui says HTC Desire 600 will be positioned as an affordable mid-range smartphone in India. HTC targets to achieve 10-15 percent share in the global smartphone market.

Priced at Rs 26860, HTC Desire 600, a dual SIM phone, is targeted at people who like multi-tasking. These users like to switch between work and play. That’s why HTC Desire 600 has become the first mid-range handset to offer HTC’s latest Sense 5 experience; HTC BlinkFeed and HTC BoomSound.

“People rely on their smartphones every day to be their news channel, email inbox, social network and music player,” said Faisal Siddiqui, country head, HTC India.

HTC Desire 600 strategies

Running on Google Android Jellybean and powered by 1.2 GHz quad-core processor from Qualcomm, HTC Desire 600 enables professionals and young people to do high-speed multitasking, super-fast web browsing and graphic-intense gaming.

Indian mobile phone users like to have dual SIM handsets. The 4.5-inch HTC Desire 600 dual sim allows users to have two SIM cards active all the times, enabling you to receive a call on one line, even if you are already using the other.

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