Huawei and Discovery ink partnership to create Discovery’s co-branded mobile phone

Discovery Communications, a non-fiction media company,
announced its global partnership with Huawei Device, for the development of the
Huawei-Discovery Expedition phone. This partnership signals Huawei’s increasing
presence in the Americas, Europe, Australia, Asia, China and other global

The Huawei-Discovery Expedition phone is part of the
expanding Discovery Expedition line, the official lifestyle brand of Discovery
Channel. This feature phone is water-resistant, dustproof and anti-shock, and
includes a GPS, torch, compass and G-sensor, making it compatible with travel
and outdoor activities.

It is equipped with Facebook and Twitter social
networking capabilities, allowing consumers to share their outdoor adventures
and memories with friends and loved ones. The phone will be commercially
available in the fourth quarter of 2011 and will retail through operators and
distributors around the world.

Discovery’s global partnership with Huawei is the first
in a series of strategic efforts to create additional touch points for our
consumers to engage and interact with our networks brands all around the
world,” said Nicolas Bonard, senior vice president, Discovery Enterprises
International, Discovery Networks International.

Discovery Expedition, the premiere lifestyle outdoor
apparel and accessories brand, is our newest retail and merchandising
initiative, designed to complement the qualities found at the heart of our
flagship brand Discovery Channel- adventure, exploration, technology and
quality,” Bonard added.

This is the first time that Huawei is creating a
co-branded mobile phone with Discovery and we are very excited about providing
outdoor enthusiasts with a device that can support their communications and
active lifestyle needs. This partnership will allow Huawei to leverage
Discovery’s robust marketing channels to consumers around the world. This
Huawei-Discovery Expedition phone collaboration is the first of many to come
and we look forward to working even more closely with Discovery in the near
future to co-create more innovative products that we can share with consumers,”
said Victor Xu, chief marketing officer, Huawei Device.

The Huawei-Discovery Expedition phone will be promoted
through a comprehensive marketing campaign which includes on-air and online
advertising, public relations, and support via Discovery’s websites and social
media assets.

By Team
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