Huawei Unveils Pura 70 Smartphone Series with AI Features

Technology giant Huawei launched two models of its eagerly awaited high-end Pura 70 smartphone series on Thursday.
Huawei Pura 70 UltraPura 70 series is equipped with Huawei’s self-developed HarmonyOS 4.2 operating system. Huawei’s Pura 70 smartphone comes with its in-house large language model to support more artificial intelligence functions.

Pura 70 Ultra features

Huawei Pura 70 Ultra

Display 6.80-inch.

Front Camera 13-megapixel.

Rear Camera 50-megapixel + 40-megapixel + 50-megapixel.

RAM 16GB.

Storage 512GB.

Battery Capacity 4815mAh.

OS HarmonyOS 4.2.

Resolution 1260×2844 pixels.

Both the Pro and Ultra versions of the Pura 70 were made available on Thursday, with the Plus and base versions set to commence sales on April 22. Demand for the phones was evident as they quickly sold out on Huawei’s official online store, with enthusiastic fans lining up at Huawei stores in Beijing, Shanghai, and Shenzhen.

Lucas Zhuang, one of the eager customers waiting in line at Huawei’s flagship store in Shanghai, tested the network speed of the Pura 70 and noted its impressive performance, comparable to 5G capabilities.

Despite U.S. sanctions restricting the licensing of 5G chips to China, Huawei’s previous Mate 60 series was already achieving 5G speeds in many cases, Reuters news report said.

Analysts foresee significant shipments of approximately 60 million units from Huawei this year, with the Pura 70 series serving as a pivotal catalyst for growth. Ivan Lam, a senior analyst at Counterpoint, highlighted the importance of the new series, expecting an increase from last year’s sales figure of about 32 million smartphones.

The Pura 70 series, comprising four variants – the 70, 70 Plus, 70 Pro, and 70 Ultra – offers a starting price of 5,499 yuan ($760.06).

Despite challenges posed by U.S. restrictions, Huawei’s Kirin 9000S chip, reportedly manufactured by China’s Semiconductor Manufacturing International Corporation (SMIC), has underscored China’s technological resilience. However, the Joe Biden administration’s review of SMIC’s activities raises uncertainties about future chip supplies.

Looking ahead, Huawei aims to integrate its HarmonyOS operating system fully into upcoming Mate 70 smartphones, positioning itself to compete with established platforms like Apple’s iOS and Android.

Baburajan Kizhakedath