Idea brings affordable smartphones to promote 3G services in India

Idea Cellular has launched 3G smartphones to
drive penetration of data services in the country.

The mobile operator is offering Idea
smartphones cost effectively to ensure rapid uptake by both 2G users wishing to
upgrade to 3G, and existing 3G users especially in the semi-urban parts of the
country which are traditional strongholds of Idea.


Idea is offering data services worth Rs
3,500 with Rs 259 pack, along with the new 3G smartphones. For the smartphone
which is priced at Rs 5,850, Idea 3G user gets it for a value of Rs 2,609. The
handset priced at Rs 7,992 has a value of Rs 4,751 for Idea 3G users.


The Idea 3G Smartphones are based on 2.2
Android Operating System and have a 3.2 MP camera, touchscreen, GPS navigator
software, FM radio and MP3 Player, WiFi, Bluetooth, social media apps such as
Facebook, Twitter, Orkut, browser Operamini, and pre-loaded Google and Youtube.
The handset devices can operate as mobile phone, mini computer, and also acts
as a Wi-Fi router. 


“Idea has always innovated to support the
telecom services penetration in the country. In line with this commitment, Idea
has introduced affordable, yet fully loaded 3G smartphones which will now fuel
the aspirations of the evolving mobile user in India. The new smartphones will
further drive our existing 3G services in areas of industrial and commercial
activity, centers of learning, and high potential rural hinterlands,” said
Himanshu Kapania, managing director, Idea Cellular.


More than half of the smartphones being
sold across the world are based on Android OS, which is nearly 3 times more
than the second best technology. Idea has chosen two of the best selling
Android phones globally, to ensure that its users get the best of Idea 3G
experience at the most affordable price points.


“Worldwide, smartphones are witnessing rapid
uptake due to their multitasking capabilities and vast range of applications.
While data uptake has witnessed steady growth ever since 3G services were
launched in India, the progress and proliferation will be spurred with the
availability of affordable 3G devices. Idea 3G smartphones will not only offer
the best apps and technology experience to our users, at the most affordable
price points, but are also loaded with huge data benefits and free offers
exclusively for Idea users,” said Sashi Shankar, chief marketing officer, Idea


By Team
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