Idea Cellular sells more than 2.25 lakh smartphone in Indian mobile market

Telecom Lead Asia: Idea Cellular has sold more than 2.25 lakh smartphone in the Indian mobile market within over a year.

Rajat Mukarji, chief corporate affairs officer, Idea Cellular

Idea Cellular, which started bundling handsets in association with devices makers, started selling 3G smartphones more than a year ago.

Ivory, dual SIM 3G smartphone launched in Hyderabad at a price of at Rs 7390, is the fifth Android based 3G smartphone from Idea Cellular.

Features of Idea Ivory:

Android 4.0 Ice Cream Sandwich OS
1 GHz processor
internal memory 4 GB
512 MB RAM
dual-SIM

Devices play an important role in enhancing service experience for the user and have been a key component of Idea’s 3G growth strategy.

“Idea Ivory, based on the latest Android 4.0 OS, and all other previous 3G smartphones, have been affordably priced to propagate data usage amongst mass consumers. Idea’s continuous focus on enhancing consumer experience, and understanding and providing support to user(s) needs and requirements in the relatively new and emerging service area such as 3G, has enabled us to become the most associated brand with 3G and data,” said Rajat Mukarji, chief corporate affairs officer, Idea Cellular.

Idea will use its existing distribution channel to sell the new Ivory, besides also making it available across other major mobile retail stores in the country.

Ivory comes packed with attractive data usage offer for Idea 3G users. The pack offers 1 GB of free data every month for first 3 months and free Idea TV for Rs 261.

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