India smartphone market fell 10 percent to 43 million units in 3Q22 (July-September), according to IDC.
High channel inventory was a concern with vendors’ efforts on channel schemes and price corrections to clear the stocks.
The ASP (average selling price) reached a record $226, growing by 15 percent YoY and 6 percent QoQ.
“The ASP has grown consistently for the past eight quarters in a row due to increasing costs and growing 5G shipments at mid-premium price points,” said Upasana Joshi, Research Manager, Client Devices, IDC India.
Online channels clocked a record 58 percent share, though with flat YoY growth shipping 25 million units. Offline shipments declined by 20 percent YoY as they struggled to generate demand.
5G reached 36 percent of total smartphones in 3Q22 with 16 million units. India has shipped 67 million 5G smartphones from 1Q20 till 3Q22. The ASP for 5G smartphones dropped to US$393 in 3Q22 from US$509 in 1Q20.
MediaTek-based smartphones increased to 47 percent of the total market, while Qualcomm’s decreased to 25 percent with UNISOC following at 15 percent.
The sub-US$300 segment underperformed, as shipments declined by 15 percent YoY.
The premium segment of US$500+ continued to remain the highest growing price band with 64 percent growth YoY and 8 percent share. Apple led with a 63 percent share of that space, followed by Samsung (22 percent) and OnePlus (9 percent).
Xiaomi maintained its lead, but with declining shipments (18 percent) YoY in Q3.
Samsung regained its second slot, but with flat shipments of 8 million in 3Q22. It led the 5G segment with a 27 percent share of that space, with 53 percent of its portfolio already on 5G.
Vivo has dropped to the third position, with a 20 percent YoY decline in shipments. Vivo has maintained its second slot in the 5G smartphone segment in India with a 15 percent share in 3Q22.
Realme dropped to the fourth position, with shipments declining at 18 percent YoY.
OPPO, in the fifth slot, was the only vendor among the Top 5 with shipment growth at 6 percent YoY.