India grown Micromax becomes world’s 12th largest mobile handset brand

Micromax Informatics, an emerging mobile brand in India, announced that it has become the world’s 12th largest handset manufacturer with 1 percent market share globally.


Micromax is larger than all Japanese brands, including Sharp and NEC. Micromax is ahead of Lenovo (2.6 million) and closing the gap on Sony Ericsson (7.6 million), according to the Global Handset Vendor Market share report from Strategy Analytics for Q2 2011.


Micromax topped the micro vendor rankings, shipping an impressive 4.0 million handsets worldwide in Q2 2011.


Micromax has 8 percent share in India, making the brand ranked third behind Nokia and Samsung in terms of volumes. Micromax grew 48 percent annually.


This trend re-emphasizes the emergence of Micromax as a global mobility device brand and puts us as a competitive player on the global radar of telecommunication industry. The mobile handset market is a dynamic sector which changes with the ever changing needs of the consumers. Our commitment to bring innovative products which are relevant for our evolved customers has put us in a strong position to lead the markets we operate in,” said Rahul Sharma, executive director, Micromax Informatics.


The report tracks the world’s 30 largest handset vendors on a quarterly basis. Also, with the entry of 25 new micro vendors this quarter, the global legitimate handset shipments increased 12 percent annually to reach a record second quarter total of 358 million units in Q2 2011.


Micromax has more than 60 models today, ranging from feature rich, dual-SIM phones to QWERTY, touch-enabled smart-feature phones and 3G Android smartphones designed for younger consumers in suburban and urban markets.  


Some of the latest innovations from Micromax include Bling2, A70 android device and Van Gogh with build-in Bluetooth. Besides bringing the latest innovations in the mobile handset, the company also lays special focus on the packaging of the products to enhance the customer’s overall experience with the device.

By Team
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