July Systems enhances social media capabilities of Mi platform


July Systems, a global provider of mobile platform
solutions, adds Blackberry Messenger (BBM) and Kickapps to their current list
of Mi Platform social media modules with plans to also integrate Google +,
Foursquare, Facebook Places, and Gowalla in the near future.


July’s Mi Platform is an enterprise-scale, cloud-based
software that allows businesses to build, manage, market and monetize rich,
interactive mobile web services across over 8,000 devices.


Mi Platform provides customers with a one-stop-shop
mobile solution via pre-built widgets and a robust integrated network of mobile
technology. This includes integrating third party social media modules that
allow consumers to interact and socialize with one another within mobile sites
and applications built on Mi Platform.


The integration of the latest BBM and Kickapps is a
valuable addition to July Systems’ already versatile mobile ecosystem enabling
the social media fabric to be integrated within any mobile service.


“Mobile has now become the preferred medium of
communication and interaction with social networks. Integrating social networks
into our robust Mi Platform ecosystem allows our clients to acquire, influence,
engage and retain new and existing customers in a number of different ways,”
said Rajesh Reddy, CEO, July Systems.


By Telecomlead.com team
editor@telecomlead.com