Telecom Lead India: LG Electronics is gearing up to face
competition from smartphone majors such as Samsung, Apple, Nokia and BlackBerry
The Korean consumer electronics giant has launched 3 new
smartphones – LG L series (L7, L5 and L3) and LG 4X HD Quad core.
LG Optimus 4X HD is available at Rs 34,990, LG Optimus L7
for Rs19,900 and L5 at Rs13,199 and L3 at Rs 8,895.
LG Optimus 4X HD, LG Optimus L7 and L5 are run on Android
4.0 Ice Cream Sandwich, while L3 runs on Android 2.3 Gingerbread.
Both L series and LG Optimus 4XHD are feature packed
Smartphone, offering a great mix of design, intelligent features, performance
and display. These smartphones, with their fast processors and superb display,
take user experience to a whole new level. Design has always been a major
priority for LG and our design leadership has been well established and
consistently maintained. The launch of L series, with L-Style’s design
philosophy, is just another milestone and there are many more to come,” said
Sanjay Maheshwary, business head, Mobile Communications, LG India.
Industry analysts are cagey about LG’s mobile phone
strategies in India. It has already lost considerable market share to
established smartphone majors.
With the smartphone segment consolidating even further,
it’s now apparent that both great software and great hardware should go hand in
hand. LG’s 4X HD is our proof that we not only understand our consumers’ needs
but also cater to them. The 4X HD also features LG’s new User Experience (UX),
which allows users the ability to instantly jot memos or noted from any
screen. LG’s 4X HD is a complete package which packs powerful features to
back it sleek frame,” Maheshwary added.
LG Optimus 4X HD boasts of a 1.5GHz quad core plus 1
processor, NVIDIA Tegra3 which delivers unparalleled speed. When maximum power
is needed, Tegra3 automatically activates all four cores, but when less power
is required, it defaults to the fifth battery saver core.