LG Electronics (LG) has opened its Software Upgrade Center in South Korea for offering smartphone operating system and software updates to its customers worldwide amid concerns about its declining share in the global smartphone market.

Located in LG’s new research and development campus in Magok-dong, western Seoul, the company’s first Software Upgrade Center will be developing and delivering regular OS updates for LG smartphones.

LG will be ensuring a consistent user experience on LG devices by testing the stability and compatibility between hardware and software after updates.

LG Electronics last week said its tentative consolidated revenues for the first quarter of 2018 will be KRW 15.1 trillion (+3.2 percent) with an operating profit of KRW 1.1 trillion (+20.2 percent), marking the highest first quarter revenues and operating profit in the history of the company.

LG has lost considerable market share in the global smartphone space due to innovation by China-based Xiaomi, Huawei, Vivo, Oppo, among others.

The creation of the center will enable LG to roll out OS updates faster in countries where LG smartphones are available to ensure that customers around the world receive the same level of quality service.

LG’s new Software Upgrade Center will roll out Android Oreo for LG G6 smartphone later this month starting in Korea, followed by other key markets.

“Aligning after-sales support with customers’ needs is a top priority at LG,” said Jo Seong-jin, CEO of LG Electronics. “Stable and consistent upgrades will demonstrate to customers that LG smartphones have long and reliable lifespans.”