LG targets to improve market share with new smartphones in 2012

Telecom Lead India: In order to fortify its
smartphone market share and vie with market leaders such as Nokia and Samsung
South Korea major LG Electronics will launch 12 Android based smartphones in
low, mid and top end categories in India this year.


LG will launch 12 Android based handsets in the price
bracket of Rs 7,000 to Rs 35,000 for Indian consumers this year. LG will begin
the launch of Android handsets in India from May with Optimus 4X HD smartphone
with Android 4.0 Ice Cream Sandwich mobile operating system and quad core
Nvidia Tegra 3 mobile processor.


Sanjay Maheshwary, head of marketing, Mobile
Communications, LG Mobile said that LG expects smartphone sales to touch 18-20
million units in 2012 and 80 per cent of the demand is for devices in the
category of Rs 10,000.


LG also plans to launch LG Optimus VU, LG Optimus 3D Max and three affordable
smartphones in the L series in India. The L series smartphones from LG are
called Optimus L3, Optimus L5 and Optimus L7.


Another smartphone that is expected is LG Optimus 3D Max.
It will be an upgrade to the earlier Optimus 3D smartphone, according to The
Mobile Indian.


Indian mobile handset market sales up by 10 percent in 2011,
Nokia remains the market leader


Indian smartphone market has been observing a massive
uptake. In 2011, the India smartphone market witnessed the launch of 150 models
by over 30 vendors.


Smartphone shipments touched 11.2 million units in
calendar year 2011 recording a y-o-y growth of 87 percent. Nokia emerged as the
leader in the smartphones segment with a 38 percent share followed by Samsung
with 28 percent share in CY 2011. RIM dropped to third place with a 15 percent


The dynamics of Indian smartphone market share has always
been changing, due to regular smartphone offerings by the device manufacturers.
Recently, Sony launched its Xperia portfolio for the Indian market, which
focuses on high-end segment of the market.


Apart from these majors, domestic players are also
gearing up to capture market share with their smartphone launches.


In terms of market share, LG has been nowhere in the
smartphone picture and as competition gets intense, it would be difficult for a
company like LG grab decent market share.


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