MediaTek launches dual-core platform developed for sub-$200 smartphones

Telecom Lead India: MediaTek has launched the MT6577, a
dual-core platform developed for sub-$200 smartphones.

The MediaTek MT6577 features a dual 1GHz Cortex-A9
application processor from ARM, a PowerVR Series5 SGX GPU (graphics processing
unit) from Imagination Technologies, MediaTek’s 3G/HSPA modem, and runs the
latest Android 4.0 operating system.

By integrating a dual-core application processor
architecture widely deployed in the majority of today’s premium smartphones,
the MT6577 boosts application and browser performance by up to 40 percent
compared to single-core platforms, bringing unprecedented levels of user
experience to mid- and entry-level smartphones.

“MediaTek’s existing HSPA smartphone platforms – the
MT6573 and MT6575 – have been extremely well-received by customers and
consumers worldwide, and are currently shipping with major international brands
such as Lenovo, TCL/Alcatel, and other top tier Chinese OEMs,” said
Ching-Jiang Hsieh, president of MediaTek.

“The MT6577 adds the next level of performance and
enhanced user experience to the MediaTek smartphone family, delivering enhanced
user interactivity, mobile connectivity and rich multi-media experience
previously only available on high-end devices. Consumers everywhere will now
benefit from the affordable, high-performance devices enabled by the MT6577.
MediaTek is proud to be in the vanguard of companies enabling the
democratization of smartphones,” Hsieh added.

“Dual-core processors account for over 20% of
current smartphone processor shipments, with these devices being mostly in the
premium segment and addressed by standalone application processors. MediaTek’s
new MT6577, with integrated dual-core processors and 3G/HSPA modem is well
suited to bringing similar user experiences to the fast-growing mid and entry
smartphone segment which is forecast to grow from under 200 Mu in 2012 to over
500 Mu in 2016,” said Stuart Robinson, director, Handset Component
Technologies service at Strategy Analytics.

The MT6577 is designed to deliver rich multimedia
experiences, with an 8MP camera, support for up to high-definition 1080p video
playback and the ability to support high-resolution displays up to HD720
(1280×720) resolution.

The platform also pre-integrates MediaTek’s leading
4-in-1 connectivity combo that provides support for dual-band 802.11n Wi-Fi,
BT4.0, GPS and FM. The MT6577 is pin-to-pin compatible with the previously
released MT6575, allowing handset manufacturers to easily produce multiple
tiers of devices leveraging a single PCBA hardware development effort.

The MT6577 dual-core platform is currently being
incorporated into smartphone devices by MediaTek’s leading global customers,
and the first smartphone models based on this new chipset are expected to ship
commercially in Q3 2012.

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