MediaTek to integrate Twitter into mobile platform

Telecom Lead India: Asian Chip major MediaTek announced
its association with Twitter.


The strategic partnership will see Twitter integrated
into MediaTek’s mobile platform solutions, enabling users in emerging markets
to access Twitter via mobile devices.


MediaTek will preload the Twitter application in its MRE
middleware as the default feature in its reference design for mobile handsets.
Mobile manufacturers and brands can expect to reduce the time-to-market and to
develop product differentiation for their consumers.


With MRE, smart-feature phones will be able to run
Twitter on minimal memory and hardware requirements, allowing manufacturers and
brands to offer price-friendly devices with value-added mobile internet
services.  People with smart-feature phones will be able to experience a
rich native application experience of Twitter consistent with smartphone
applications like Twitter for iPhone or Twitter for Android.


Informa Telecoms and Media said emerging markets will
account for 60 percent of the mobile market by 2013. With 70 percent of mobile
handsets sold in emerging markets being feature phones, innovative products
such as the MRE solution helps MediaTek to address the growing demand for
mobile internet access.


MRE is MediaTek’s middleware technology designed for
mobile developers and application providers to deploy services and content for ‘Smart-Feature phones’. The MRE solution provides users in emerging markets
with the ability to enjoy rich online experiences.


“Our new partnership with Twitter further reinforces
MediaTek’s focus on providing differentiated services and value for handset
brands, giving them the means to offer affordable, compelling and
differentiated mobile solutions to consumers in key emerging markets,”
said Cheng-Te Chuang, Corporate Vice President of MediaTek.


“The mobile Internet presents a great opportunity
for Twitter to reach every person on the planet.  Our partnership with
MediaTek will help people in emerging markets enjoy the same rich Twitter
experience on their mobile devices as more than 140 million others around the
world,” said Jana Messerschmidt, vice president of Business Development at
Twitter.


The latest smart-feature phone solution, the MediaTek
MT6255, will be the first model to carry Twitter applications. In the near
future, twitter service preload will be also expanded to all MediaTek mobile
platforms.


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