Micromax hires Samsung veteran Shubhodip Pal as new CMO, to up mobile share from 5.5%

Telecom Lead India: Indian mobile phone major Micromax has appointed Shubhodip Pal as its new chief marketing officer.

Micromax has 5.5 percent market share in mobile phone market in the first half of 2012.

Micromax hires Samsung veteran Shubhodip Pal as new CMO

During January-June 2012, total India shipments of mobile handsets were 102.43 million units. Nokia is the market leader in mobile phone market with 22.2 percent share.

In the Indian tablets market, Micromax is leading based on shipments.

During the same period, total India shipments of smartphones were 5.50 million units. Samsung is the leader in smartphone market.

Micromax faces tough competition from foreign handset makers and domestic companies such as Karbonn and Spice.

Micromax is trying to leverage Shubhodip’ 16 years of experience.

He worked with brands such as Samsung, ABN AMRO, HP and Blyk.

According to Shubhodip, it is quite exciting to be at Micromax at a time when the company is experiencing an amazing period of growth/transformation and is gearing up to move to the next phase.

In his last role, Shubhodip was heading BLYK India, a mobile messaging company and was successful in launching India’s first mobile magazine catering to the youth as its country manager & Director. In his tenure at Blyk, he established the service with Aircel as one of the youth engagement platforms within first year of its launch. Today BLYK on Aircel has over 3.7 Million opted in users.

“Our endeavor is to surprise consumers with mobile phone innovations or on any new businesses we enter. Our campaigns have communicated the same in the past and we have taken the market by storm with many first’s,” said Rahul Sharma, co-founder, Micromax.

Prior to joining Blyk, Pal was head Consumer Marketing HP India, Personal Systems Group managing both brands HP & Compaq.

His nine and half year stint with Samsung India included categories like audio-visual, home appliances and mobile phones.

His stint after Samsung was briefly with ABN-AMRO as their AVP & head Communications & Sponsorships at the Bank, N.V. and was a part of Regional Brand Strategy team for BU Asia.

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