Micromax is the third largest phone maker in Sri Lanka with 10.4% market share in Q4

Telecom Lead Asia: India’s home grown mobile phone company Micromax has become the third largest phone maker in Sri Lanka – based on market share – in Q4 2012 and 2012, according to CyberMedia Research. It competes with Sony, Nokia, Samsung, Huawei, etc. in Sri Lankan telecom market.

In overall mobile phone category, Micromax has 10.4 percent market share in Q4 2012 and 7.8 percent share in CY 2012.

“It is a natural extension of business opportunity for Indian players. While Micromax is already present in Sri Lanka, it is the right time for other Indian vendors to strengthen their operations in the country and establish their presence,” said Faisal Kawoosa, lead analyst, CMR Telecoms Practice, on Monday.

The #1 mobile phone maker is Nokia with 31.9 percent market share in Q4 and 29.8 percent share in CY 2012.

Samsung is in #2 position with 17.4 percent market share in overall mobile phone category in Sri Lanka in Q4, while it has 18.3 percent share in CY 2012.

Sri Lanka’s smart phone segment

Smartphone sales (shipments) touched 0.05 million units in Sri Lanka during 4Q 2012.

In smartphone business, Samsung is the leader with 47.07 percent market share in Q4, while it has 45.5 percent share in CY 2012.

The #2 smartphone maker in Sri Lanka is Sony with 12.5 percent share in Q4 2012 and 15.6 percent market share in CY 2012.

Nokia’s smartphone share in Sri Lanka in CY 2012 was 17.7 percent. Nokia does not feature in Q4 2012 as Huawei has emerged as the #3 player with 10.71 percent market share.

The Sri Lanka mobile phones market recorded sales of over 0.57 million units in Q4 (October-December) 2012, according to CyberMedia Research.

Though 3G connectivity has been limited in the island nation, it is expected to pick up once operators expand their infrastructure to newer areas and optimize the existing coverage. This will result in a rise for demand of 3G-enabled smartphones amongst Sri Lanka consumers.

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