Micromax partners with Nazara Technologies

Micromax Informatics has entered into an agreement with
Nazara Technologies to embed try and buy versions of popular high end game
titles from leading publishers such as Electronic Arts.


Nazara is the exclusive partner for EA in India and will
offer over 40 key titles from the EA catalog to Micromax consumers. These
include popular titles such as Need for Speed, Tetris, Monopoly, EA Cricket
11, Harry Potter, GI Joe and Medal of Honor” among others.

The games will be available on Micromax handsets on a try
and buy model
wherein the customer will be able to play each game free for
upto 5 times. After the free trial period, consumers could either purchase the
game outright for Rs. 49 / Rs 99 or access the games through micro transactions
for as low as Rs 3 for a day pass. Billing is enabled through all carrier

The combination of high quality titles from our key
partners such as EA with a leading handset partner such as Micromax, will make
high quality gaming more accessible to consumers. We are focusing on affordable
pricing and easy access to high quality titles from premium publishers such as
EA to make gaming mass market in India. As a next step, we will also be
experimenting with free to consumer games that will be monetized through
in-game advertising and virtual goods,” said Nitish Mittersain, CEO of Nazara.

We are extremely delighted to partner with Nazara and
hence bring an experience delivery to our consumers. The idea is simple to
provide a differential experience to our customers through Micromax devices
coming bundled with content that consumers want and are not restricted to
download as the option,” said Vikas Jain, business director – Micromax.

Gaming has always been very central to Micromax plans of
reaching out to the youth of the country and the partnership with Nazara helps
us to reach out to our consumers and thank them for their unstinted support to
Micromax in the growth story. We are sure our customers will like the
partnership and provide us encouragement to enter into similar alliances,” Jain

By TelecomLead.com Team
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