The combination of high quality titles from our key
partners such as EA with a leading handset partner such as Micromax, will make
high quality gaming more accessible to consumers. We are focusing on affordable
pricing and easy access to high quality titles from premium publishers such as
EA to make gaming mass market in India. As a next step, we will also be
experimenting with free to consumer games that will be monetized through
in-game advertising and virtual goods,” said Nitish Mittersain, CEO of Nazara.
We are extremely delighted to partner with Nazara and
hence bring an experience delivery to our consumers. The idea is simple to
provide a differential experience to our customers through Micromax devices
coming bundled with content that consumers want and are not restricted to
download as the option,” said Vikas Jain, business director – Micromax.
Gaming has always been very central to Micromax plans of
reaching out to the youth of the country and the partnership with Nazara helps
us to reach out to our consumers and thank them for their unstinted support to
Micromax in the growth story. We are sure our customers will like the
partnership and provide us encouragement to enter into similar alliances,” Jain
added.
By TelecomLead.com Team
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