Micromax Informatics announced
its foray into Maldivian telecom space, as a part of its aggressive global
Micromax will launch 9 mobile phones competitively
priced between 425 MVR to 4,500 MVR. Through an exclusive partnership with Sense Wood Maldives, Micromax will make the handsets available through
all leading outlets across the country, reaching out to the market with 150
percent mobile penetration.
to focus on consumers of all age groups, especially youth through their wide
range of innovative products.
products have been a strong growth driver for Micromax in India and the company
plans to bring the same innovation and quality products for Maldivian consumers
catering to their advanced telecommunications needs and hence establishing a
connect with the consumers of Maldives. Micromax will also be the first company
to have exclusive service centers in the country.
marks another milestone for Micromax, which aims to set
its roots deep into the market and emerge as a leader in all the market
territories it operates in.
2011, we will continue our growth trajectory by developing our existing markets
and expanding into newer markets. We will also bring the first ever exclusive
service center through which we are confident to offer a delightful user experience
in the region. With the younger generation accounting for 60 percent of
Maldives’ total population, our focus will be to bring advanced mobility
devices meeting the trends of the youth culture in the country,” said Vikas Sahni, general manager SAARC, Micromax
The company is introducing 9 models ranging from less
than 500 MVR to 4,500 MVR. These include feature-rich mobile phones with dual
SIM, utility phones, QWERTY chat-phones, music-touch phones and Android based
been at the forefront of providing innovative and path breaking phones to the
consumers across India, Bangladesh, Nepal, Sri Lanka, UAE and Brazil. Through
this launch, Micromax will become the first company to have a mobile phone
distribution network in Maldives. As another step to enrich users’ experience,
the company will offer 6 months warranty on all phones it launches in the
positioning and to enhance brand visibility in the territory, Micromax aims to
undertake a 360 degree branding exercise and focus will be on activities like,
store branding, merchandisers in key retails and channel marketing.